“The mark of a good conversationalist is not that you can talk a lot. The mark is that you can…
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Dawn covers the process of business planning and how to systematically approach growing a successful legal practice.
Building a large practice is uncomfortable for some lawyers. Most lack the skills to succeed. Those skills, however, can be learned.
So, if building a practice is your goal, this book will tell you how.
Dusk provides guidance on how to deal with winding down a practice from both a business and emotional perspective.
You have a choice whether you want to build a practice. Eventually, however, every lawyer has to end his or her career. Sometimes pleasantly, sometimes traumatically.
This book helps lawyers who have reached that stage in their careers take control of the process and avoid letting others dictate their destiny.
With his signature wit and wisdom, Douglas Wood (Asshole Attorney: Musings, Memories and Missteps in a 40 Year Career) tells his story of building a law practice, rising through the partner ranks at one of the largest global firms, and then giving it all away as he transitioned into a life filled with more golf than greed. In From Dawn to Dusk, Wood provides a step-by-step guide for new lawyers on how to be successful. Using proven marketing and business development strategies and tactics, readers will learn how to set up a result-driven marketing strategy to grow their client rosters.
However, all good things must come to an end, and eventually, all great lawyers must pass the baton and leave their law firm careers and practices behind. In the second section, more “seasoned” readers will learn how Wood navigated the complex process of decoupling from his practice with intent and purpose. Wood’s mission is to provide a clear path so readers can control the trajectory of their careers at the beginning and when they are ready to move on to the next thing, whatever that may be.
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